Adidas ICE - Developed the brand creative for this July '08 in-store campaign along with other POP that could give people chills as they walked by.
I was commissioned by Bauer Graphics to be the lead designer for Adidas ICE. My concepts for this campaign were selected by Adidas out of seven competing designers.
Adidas ICE was seen throughout Finish Line stores nationwide. In the stores with an originals wall, the average sell through was 14% higher.
NWIFF - Developed materials to promote a festival celebrating the art of Flamenco that culminates in a five day, star-studded concert at PCPA's Newmark Theatre in Portland, Oregon.
Developed the brand based on the emotion and passion that Flamenco radiates in its performance. Passionate, angered grace mixed with guitar, stomping and clapping are the essence of Flamenco.
All shows were sold out within a day in Seattle and Portland the hosting cities. It was an amazing event. Ole!
ToppsTown- Topps was failing to relate to today's tech savvy child. But they are gaining traction with the launch of a virtual world of sports, collecting, and fun.
I was the Interactive Manager and Creative Director for this complex virtual world at Wondergroup. Key user interactions were card collecting, card trading fantasy sports gaming and avatar building.
Within the first 6 months 650,000 code cards were redeemed and 4.2 millions games were played. The numbers keeps growing as Topps' regains kids interest in card collecting.
Check n' Go- Was failing to meet their online target market and shake the sterotypes of Payday Loans. Berning Design focused on CnG's strong commitment to offering the best financial solutions for those unexpected life expenses.
I worked directly with Check n' Go as the creative lead for the site rebrand, UI redevelopment and online advertisement.
Coming Soon
FiberPlus- New product launches are always an adventure. But differentiating FiberOne from FiberPlus is a whole different story.
I was the creative lead at WonderGroup for the site and brand development, I worked with my programming team to develop this buzz worthy microsite that got people talking about FiberPlus.
Kellogg's couldn't keep FiberPlus on the shelves; literally. There were shortage demands in supermarkets all over the U.S.
SuperLight- Adidas produced a new line of shoes called SuperLight; targeting the consumer who is looking for a low-profile, driving-type silhouette.
Developed a identity that lived up to this light weight shoe and promoted the driving shoe style. The mark was influenced by old-school driving clubs and worked well with the whispy, tattoo inspired illustrations that visually hold up this airy shoe on the panel.
This was a big seller in Finish Line last holiday season.
Enhance Salon - Developed the site and brand for a salon in Portland, Oregon that specializes in styles with natural movement and texture.
Developed a identity that builds off of the ideals of natural hair styling and care.
The salon has been very successful since its opening.
The authors wanted a site that would demonstrate their expertise in innovation. What better way to illustrate that then the doodles of the creative mind.
I was the lead designer on this promotional microsite. The site focuses on book promotion, a innovation blog, and speaking events.
Another successful book from the leaders in Tween advertising and innovation.
